

We even made use of the very first canine Covid-19 detection detail created by scientific researchers at Florida International University. Our venues underwent a complete redesign, as we focused mostly on guest traffic flow, increased seating, decreased attendance, PPE, and a host of other safety measures. It took vision, patience, and a ton of determination to push forward, but lucky for us, SOBEWFF had the right event professionals in the driver’s seat. Changes to newly created plans were taking place weekly to keep pace with new guidelines being published by the CDC and state and local officials. It’s an annual event that typically takes place in February…but that was too soon, so the management team pushed the date to May and pushed the team to develop the most comprehensive safety protocols and ops plans the events industry had ever undertaken. The South Beach festival, aka SOBEWFF, is a monster of a project with sixty thousand guests attending over one hundred events during its four days, and millions in sponsor and ticket revenue.

There ain’t nothing like the real thing.” “There ain’t nothing like the real thing, baby. Here’s what we came away with after producing a number of the Festival’s most notable large-scale events. This past week marked the very successful live celebration of the 20th Anniversary of the South Beach Wine & Food Festival, an event that kick-started our business almost twenty years ago and a project that we absolutely adore. The theme of that article centered around the irreplaceability of live events balanced with the need to sit tight, respect the space we were in, and continue planning for the future. The pandemic dealt a devastating blow to our company and our industry was gutted, alongside many others. I had some time on my hands to do a little writing. We were three months into the Covid-19 pandemic and every one of the live events we were scheduled to produce had been canceled.

A little over a year ago, I authored an article underscoring the importance of live events in the cultural fabric of our nation.
